What Changed This WeekReviewed 25 July 2026

The Fastest-Growing Skills, Explained by Profession

Technology literacy matters broadly, but its useful form differs for accountants, marketers and project professionals.

WorkChanged editorial deskSource-led research and synthesis
Published
25 July 2026
Reviewed
25 July 2026
Next review
25 October 2026
Reading time
12 minutes
Accountant, marketer and project manager annotating different skill paths from one shared evidence board
On this page

Answer First

The practical answer

There is no single fastest-growing skill that every professional should learn. Across employer evidence, AI and data literacy, cybersecurity awareness, analytical thinking and adaptability are prominent. Their value comes from application: an accountant needs traceable analysis and controls, a marketer needs evidence-led audience and experiment work, and a project professional needs risk, dependency and change judgement.

Who This Affects

Use this guide if any of these describe you

  • Experienced professionals choosing development priorities for the next review cycle
  • Career changers translating broad skills trends into a target occupation
  • Managers building role-specific learning plans rather than one generic AI course

Evidence Strength

Moderate

Editorial format

Change Tracker

Portfolio role

Change tracker

Key takeaways

  • Broad skill trends become useful only when tied to a profession's tasks and standards.
  • Combine one technical or data capability with judgement, communication and implementation.
  • Use current occupational and advert evidence, then prove the skill in a work outcome.

The common direction across professions

The WEF employer survey places AI and big data, networks and cybersecurity, and technological literacy among fast-rising areas, alongside analytical thinking, resilience and leadership. It records expectations across a large global employer sample rather than observed demand in every local role.

O*NET provides a stronger occupational bridge by linking tasks, essential skills and employer-posting technology signals. Skills England adds UK sector and pathway evidence.

How the same trend changes by profession

Accounting: prioritise data quality, systems controls, anomaly investigation, scenario explanation and accountable use of automation. Marketing: combine audience evidence, experimentation, content evaluation, measurement and privacy-aware tool use.

Project management: strengthen dependency analysis, benefits, risk, stakeholder negotiation and adoption measurement. In each case, basic AI use supports rather than replaces domain standards.

Choose a skill at the task boundary

Find a task where expectations are rising, current performance is weak and practice is available. A skill is a better priority when several employers ask for it and it solves a recurring problem in your role.

Avoid choosing from course catalogues first. Providers organise around products; careers organise around work and evidence.

What the quarterly tracker will update

Updates will compare O*NET releases, official UK skills assessments, employer surveys and representative job-advert checks for accounting, marketing and project management. Vendor names will be separated from transferable capabilities.

A skill will move up only when the evidence of demand and role relevance strengthens. Forecasts and current posting signals will remain clearly labelled.

What To Do Next

A practical sequence for the next seven days

  1. 01

    Open the profession tracker nearest to your work and select one changing task.

  2. 02

    Compare its required skills in O*NET, UK skills evidence and 20 current local adverts.

  3. 03

    Choose one technical capability and one complementary judgement or communication capability.

  4. 04

    Practise both in a project with an observable work outcome.

  5. 05

    Ask a practitioner to review the output against current professional standards.

  6. 06

    Revisit the ranking quarterly and keep evidence of outcomes in a role-specific portfolio.

Related profession guidance

See how this reaches the work you do

Sources

Read the evidence behind this guide

  1. Primary report7 January 2025
    World Economic Forum: The Future of Jobs Report 2025

    Global employer survey and scenario to 2030. Employer expectations are not outcomes for an individual worker.

  2. Official statisticsCurrent database, accessed 25 July 2026
    O*NET Resource Center, U.S. Department of Labor: O*NET 30.3 Database

    Quarterly updated U.S. occupational data covering tasks, activities, skills and employer-posting technology signals.

  3. Primary report1 June 2026, updated 6 July 2026
    Skills England: Skills England annual skills report 2026

    England-specific assessment of demand, priority occupations and training pathways.

  4. Original research27 November 2025, updated 18 June 2026
    Department for Education and Skills England: Employer skills survey 2024: UK findings

    Evidence from more than 72,000 UK employer establishments on skills needs and training.

Reviewed and updated

Change log

  1. First publication, checked against the listed primary and official sources.

A focused return path